Will Parag Agrawal CEO of Twitter’s be able to improve Image of India
In 2021, social media companies and platforms related to them were in public discussion across the country. Once again with appointment of Parag Aggrawal, an Indian-American as Twitter’s CEO the focus on this topic has revived. This time not just Indian but even international media is debating Parag’s appointment. Parag has replaced Jack Dorsey, the ex-CEO of Twitter. This is not the first time Dorsey has resigned, he had done this once before.
Why only Parag Agrawal?
Everyone knows that Facebook and Google are the largest social media companies in the world. On the other hand, Twitter is far behind in the race. Still there are 1.75 crore twitter users in India. If one looks at global figures, it’s clear that after America, Twitter has second highest user base in India. In this situation, it is well understood by Twitter that to plough such a big farm it will be beneficial to employee a native farmer.
At the same time, the other aspect is that Twitter now probably does not want to take any direct fight with the Indian government under any circumstances. Because of the ongoing stand-off with the government from last one year, there is an increasing negative sentiment towards Twitter amongst a large section of India. Keeping aside sentiments of common Indians, Twitter has given prominence to topics which can damage India’s image globally. Whether it was the case of toolkit in farmer protests or blocking accounts of Isckon for voicing about attacks on Hindu temples in Bangladesh. This infact, is considered by right wing nationalists as bias against Hindu community itself. All these issues have forced Indian users to wonder whether this is being done under the influence of a particular ideology. To a large extent, it can be said that an Indian face has been prominently put forward to deal with all these issues.
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